Wonder

Research Outline

Prepared for Gary K. | Delivered March 3, 2021

Apps in Offline Platforms

Goals

To find the percentage of global technology startups that have apps in offline platforms such as iOS, Android, or AWS and competitors. The information will be used for a pitch to startups. If possible, to find statistics related to this evolution in time since 2006 to now.

Early Findings

Tech StartupsThere are 1.35 million of tech startups worldwide.
Issues with Apps9,999 out of every 10,000 Mobile Apps fail. 
This is due to 3 main issues: Apps are expensive for small startups, they are free, and they face huge competition.
Other issues that explain why a majority of Apps fail are development-level failures, execution-level failures, and support-level failures.
The Need for Apps to be SuccessfulAccording to research, a quarter of the top SMEs generate double the revenue growth and create jobs eight times faster than their competitors when they have a Mobile App.
It has also been found that these companies generated around 50% of their web traffic from mobile devices.
82% of SMEs surveyed in the research claimed that Mobile Apps were giving them a great competitive advantage.

Statistics about AppsResearch has found that users view 4.2 times more products in each session on Apps compared to mobile sites.
Mobile Apps enjoy a conversion rate that is triple the one from mobile sites. 
A one-second delay in mobile page load means a conversion drop of around 20%. 
The web traffic from Apps is 52.2% and expected to rise to 60%. 
Generations and Apps 55% of small businesses owned by millennials have Apps, compared to just 13% of the ones owned by baby boomers.
In 2018, 42% of small businesses were found to have an App.
Summary of FindingsAfter an hour of preliminary research, we could not find an exact statistic about the proportion tech startups who have apps but we managed to start gathering some information that might be used to triangulate the data such as the number of tech startups, the number of apps that fail, and reasons why tech startups need apps. With more time, it will be possible to locate more statistics to build a more accurate picture.