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Off-Price Home Goods/Home Décor Market in the US

Delivered September 4, 2019. Contributor: Megan B.

Goals

To understand the general competitive landscape for the off-price home goods/home decor market in the US.

Early Findings

  • Retail Dive found that the home goods sector is ripe for disruption. AR/VR capabilities, virtual showrooms, pop-up shops, stores redesigns to have a 'showroom' appeal and innovative marketing are all trends affecting this sector.
  • Some competitors in this space are AtHome, HomeGoods (including parents TJ Maxx/Marshalls), Wayfair (and subsidiaries), Overstock, Hayneedle, World Market, Burlington, Big Lots, Amazon, The Outlet, Century21 and Nordstrom Rack.
  • TJX, owner of HomeGoods, announced in late 2017 that it was planning to open a new line of home decor stores, HomeSense. These stores complement HomeGoods, carrying slightly different lines and products.
  • Most market research reports group the home decor industry, regardless of store, together. Despite searching for several major competitors in this space, no pre-compiled market size for 'off-price' or 'discount' home decor stores like Tuesday Morning could be found.
  • One strategy for triangulating market size could be to find the home decor/home goods revenues of the major competitors.
  • HomeGoods has around 500 stores, AtHome 160, Tuesday Morning 710, WorldMarket 270, Nordstrom Rack 250, Big Lots 1401, Burlington 500. Some of these stores, importantly, sell things other than home goods/home decor.
  •  Wayfair's US direct revenues were $5,751,975 in 2018, but they also sell furniture.
  • AtHome's net sales in 2018 were $1,165,89.
  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals

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