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Research Proposal
Prepared for Melissa H. | Delivered September 4, 2019
Off-Price Home Goods/Home Décor Market in the US
Goals
To understand the general competitive landscape for the off-price home goods/home decor market in the US.
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Early Findings
R
etail Dive
found that the home goods sector is ripe for disruption. AR/VR capabilities, virtual showrooms, pop-up shops, stores redesigns to have a 'showroom' appeal and innovative marketing are all trends affecting this sector.
Some competitors in this space are
AtHome
,
HomeGoods
(including parents TJ
M
a
x
x
/
M
a
r
s
h
a
l
l
s
),
W
a
y
f
a
i
r
(and subsidiaries),
Overstock
,
H
a
y
n
e
e
d
l
e
, World Market,
Burlington
,
Big Lots
,
Amazon
,
The Outlet
,
Century21
and
Nordstrom Rack
.
TJX, owner of HomeGoods, announced in late
2017
that it was planning to open a new line of home decor stores,
HomeSense
. These stores complement HomeGoods, carrying slightly different lines and products.
Most market research reports group the home decor industry, regardless of store, together. Despite searching for several major competitors in this space, no
p
r
e
-
c
o
m
p
i
l
e
d
market size for 'off-price' or 'discount' home decor stores like Tuesday Morning could be found.
One strategy for triangulating market size could be to find the home decor/home goods revenues of the major competitors.
HomeGoods has around
500
stores, AtHome
160
, Tuesday Morning
710
, WorldMarket
270
,
N
o
r
d
s
t
r
o
m
Rack
250
, Big Lots
1401
, Burlington
500
. Some of these stores, importantly, sell things other than home goods/home decor.
W
a
y
f
a
i
r
's
US direct revenues were $5,751,975 in 2018, but they also sell furniture.
AtHome's net sales in 2018 were
$1,165,89
.
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals
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Prepared By
Megan B.
3935 assignments | 5.0