Prepared for Kevin B. | Delivered November 29, 2019
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To have an understanding surrounding how the meme trend "OK Boomer" started. Additionally, to have at least 25 of what Wonder considers the best and most iconic examples of its use. Finally, how this meme is expected to evolve.
earliest mentions of "OK Boomer
" can be traced as far back as 2015 on
, where the phrase was used as an insult by the forum’s anonymous users, aimed at other anonymous users who seemed out of touch. The phrase really took off this year on
, as a rebuttal to angry rants by baby boomers about kids these days. Peter Kuli & Jedwill wrote a song known as “
”, (the verses define boomers as racist, fascist Trump supporters with bad hair), and it became a popular song choice for TikTok sing-along videos in fall 2019.
The meme, which originated among Gen Z teens using the phrase to mock their unwoke elders, first gained widespread attention late last month when
on the phrase for the New York Times.
, “OK Boomer” started with young people responding to a video of an older man ridiculing Gen Z and Millennials for having Peter Pan Syndrome.
How it is Being Perceived
which is both a meme and an insult, is a way for younger people to put down older people who are clueless about reality. Not surprisingly,
aren’t exactly pleased about it.
Elizabeth C. Tippett
, a law professor at the University of Oregon, wrote a column for
insult is age-related
, meaning it could violate the Age Discrimination in Employment Act.
"Given the prevalence of age discrimination lawsuits, employers should take heed and consider reminding their workforce about the impropriety of this and other age-related phrases and train their employees to leave the generation wars at the door," writes
Anthony J. Oncidi
National Law Review.
In 2020, at least
will be based on a meme. The Simon & Schuster imprint One Signal Books has announced that journalist
is to pen
OK Boomer: Let’s Talk: Dispatches from a Generational Divide
, a new book that has a title riffing on the
OK Boomer meme
The phrase and popular meme, "OK, Boomer
has become the hottest clap back of the moment, and now it’s set to become a show.
According to the Guardian,
Fox Media has made a
for the term, with the intent of turning it into "reality competitions, comedy, and game shows."
Iconic Examples of its Use
in New Zealand put down an older member of parliament heckling her about climate change. "Chlöe Swarbrick
about the Zero Carbon Bill, which would set a target of zero carbon emissions for the country by 2050. When she was heckled, she casually dropped a sharp-tongued retort: "
", and, unfazed, continued talking amid the puzzlement and silence of the room."
According to the
New York Times
, Shannon O'Connor, a teen designer
has already sold $10,000 worth of sweatshirts
with the “OK BOOMER” slogan repeated many times on the front, ending with the line, “Have a terrible day.”
Brands crashing the party
to stake a side in the "demographic wars" was all but inevitable.
used it to mock a tweet by Miller Lite, for example.
Summary Of Our Early Findings Relevant To The Goals
Our first hour of research provided a few plausible origins of the term "OK, Boomer". We also provided two expected evolutions of the meme. We feel that our research in these two areas are exhaustive and requires no further research based on our findings, however we will still offer an option to keep researching these two areas should that be desired.
Please select one or more of the options provided in the proposed scoping section below.