Wonder

Research Outline

Prepared for Jonathan F. | Delivered January 19, 2020

Olympics Advertising Case Studies

Goals

To find case studies of companies/brands that advertised during and around the 2016 and 2018 Olympics in Rio and PyeongChang respectively. This information is meant to help understand how brands utilize the Olympic stage for marketing their brand.

Early Findings

2018 OlympicsPreliminary research identified numerous advertising campaigns that were put out during the 2018 Olympics. A list of these ads follows below:
 Best Winter Olympic Ads 2018.
The Top Five Olympic Ad Campaigns Of PyeongChang 2018.
The Best And Worst Advertisements From The 2018 Olympics.
2016 OlympicsAdditionally, research also identified advertising campaigns that were put out during the 2016 Olympics. A list of these ads follows below:
11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year.
The 16 ads you’re likely to love the most during the Rio 2016 Games.
The best Olympics ads of 2016.
Tech Brands and Youth BrandsTech brands featured in the above lists include Samsung, Beats by Dre, Panasonic UK, and Apple.
Brand that appeal to the youth were also represented in the above lists. They include Airbnb, Budweiser, Nike, and Under Armour.  