Prepared for Greg R. | Delivered February 18, 2020
Online Tennis Community
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To understand the online tennis community and audience to inform the marketing strategy for a new product.
, this website is ranked 27th among all worldwide tennis websites.
The website saw
across desktop & mobile from the last 6 months.
The average visit duration was
, 6.47 pages per visit and only a 33.6% bounce rate. These are excellent engagement rates for a forum.
to Tennis Forum are from the US (38.5%), the Netherlands (9.6%), Australia (7.6%), UK (7%) and Poland (5.2%).
Most of this website's visitors are
(76.2%), though some come from search (20%).
Visitors to the forum then
go on to visit
Twitter, Rank-Tennis.com or picture hosting websites (likely because they've clicked on a picture a forum user has posted).
Tennis Forum visitors
other tennis forums (
Tennis Forums and Tennis Warehouse) and sports/tennis websites (
, WTA Tennis).
also finds visitors from Germany and Mexico.
This forum has a
for discussing tennis equipment. The section is not as active as other sections of the forum, with only 11 threads receiving posts in the last month.
Tennis Forum is
VerticalScope, an enterprise hosting over 800 communities/forums.
The forum encourages members from around the world, hosting
151 active threads
in the past 24 hours.
General Online Tennis Demographics
Online, people who follow "tennis" on social media or other are 63% male and mostly older.
45-64 years old
. Only 6% are 18-24 years old.
Those interested in "tennis equipment" are
more evenly split
male-female and skew slightly younger. These people are 22% 35-44, 23% 45-54 and 19% 55-64 years old.