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Research Outline
Prepared for Greg R. | Delivered February 18, 2020
Slinger Bag Competitors & Engagement
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Goals
To locate competitors to Slinger Bag, then identify where they engage with their community.
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Early Findings
Competitors
Spinshot
Spinshot
offers the Spinshot Lite Ball Machine as a portable entry level option from
$599-$749.
"It provides
multi-function speed control
and ball feed rate to allow variations in straight-line shot delivery. The multi-function speed control delivers a constant ball speed of up to 60km per hour with top spin. With control of the ball feed rate from 2 to 10 seconds, this provides the ability to increase the pace of delivery drill returns. This is an extremely portable machine making it perfect for the novice to intermediate tennis player to take to their local court and practice repetitive shots to improve their game."
Spinshot has a
Facebook
page.
Lobster
Lobster
offers a Digital Ball Machine. This machine connects to a smartphone and has 12 pre-loaded drill sequences. They also offer an Elite series that is more affordable without the digital option.
The price ranges from
$839 to $2,599.
Lobster is on
Facebook
,
Instagram
, and
Twitter
.
The product is available at
Dick's Sporting Goods
Match Mate
The Match Mate Rookie is priced at $
499
and has a ten-second ball feed delay with adjustable speeds.
Their products start at $499 and top out at $
4000
.
Silent Partner
Silent Partner has multiple machines that range in price from
$799-$1,949.
The
entry level model
weighs 38 pounds and can sweep the court from side to side.
Sports Tutor
Sports Tutor has a Tennis Cube. The Cube can hold 70 balls and has a rechargeable battery. Prices start at $
689
.
They have multiple larger options that are priced from $
799-$3,200.
The Tennis Twist is their most affordable option at $
299
and is designed for beginners. It is a cylinder that can hold up to 28 balls and has
a
n
adjustable arc.
Results of This Block of Research
This block of research was spent locating 5 competitors with similar offerings to the Slinger Bag. Notably, none of the competitors offer a bag style machine, but for the purpose of how they reach their markets, the audience would be the same.
Once the competitors were located, the rest of this hour was spent researching the ways these products are marketed.
During research, it was noted that several of these items could be purchased on
Amazon
, indicating this could be a viable path to reach customers.
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