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Research Outline
Prepared for Steve R. | Delivered February 8, 2021
Internal Company Wide Email Sending
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Goals
To find information on the optimal number of internal emails that a large organization should send to maximize open rates.
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Early Findings
As the
primary communication
tool for businesses across the world, it is "estimated that there are around
70 corporate interaction
s via email per day." Because of this, the number of internal emails that pile up in an employee's inbox can
become insurmountable
.
A McKinsey Global Institute survey found that the average professional spends
28%
of the workday
reading and responding
to emails and for the average full-time American worker, this amounts to around
2.6 hours
spent on emails and
120 messages
received per day. Additionally, data from a Sanebox study found that
62%
of all emails are not important.
A study by Gallup found that good internal communication leads to
stronger employee engagement
and therefore better organizational performance. Consequently, an effective internal email communication strategy ensures employees are not overwhelmed with unnecessary emails and they are
engaged and performing optimally.
This includes increased
productivity, profitability & wellbeing
and reduced turnover, absenteeism & other negative outcomes.
More research is needed to provide the required statistics and additional information that can help improve internal email open rates.
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