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Research Outline
Prepared for James W. | Delivered November 7, 2019
Oral Hygiene and Hand Sanitizers
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Goals
To gain advertising information on Listerine, oral hygiene trends, and research on the rise of hand
s
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Early Findings
Listerine
Johnson & Johnson recently moved their Listerine campaigns to agency
MDC Partners'
D
o
n
e
r
, from previous agency Wunderman Thompson.
$91 million
was spent on marketing for
Listerine, Tylenol and Zyrtec brands in the first half of 2019.
Oral Hygiene
Improved living standards
have fueled increased demand for mouthwash and especially teeth whitening products.
Governments
have also begun to increase their emphasis the importance of maintaining dental and oral health.
Europe
holds a significant share of the oral hygiene market as oral disease is major health problem in the region.
Hand Sanitizer
Hand
s
a
n
i
t
i
z
e
r
s
were originally invented
in 1966
by Lupe Hernandez, a nurse in California.
Specifically, Purell Hand Sanitizer was
invented in 1988
, with initial aim at healthcare providers and restaurants operators.
Hand Sanitizer
is listed on the World Health Organization’s
List of Essential Medicines
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