Oral Hygiene and Hand Sanitizers


To gain advertising information on Listerine, oral hygiene trends, and research on the rise of hand sanitizers

Early Findings


  • Johnson & Johnson recently moved their Listerine campaigns to agency MDC Partners' Doner, from previous agency Wunderman Thompson.
  • $91 million was spent on marketing for Listerine, Tylenol and Zyrtec brands in the first half of 2019.

Oral Hygiene

  • Governments have also begun to increase their emphasis the importance of maintaining dental and oral health.
  • Europe holds a significant share of the oral hygiene market as oral disease is major health problem in the region.

Hand Sanitizer

  • Hand sanitizers were originally invented in 1966 by Lupe Hernandez, a nurse in California.
  • Specifically, Purell Hand Sanitizer was invented in 1988, with initial aim at healthcare providers and restaurants operators.
  • Hand Sanitizer is listed on the World Health Organization’s List of Essential Medicines

Research proposal:

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