Wonder

Oral Hygiene and Hand Sanitizers

Delivered November 7, 2019. Contributor: Jennifer P.

Goals

To gain advertising information on Listerine, oral hygiene trends, and research on the rise of hand sanitizers

Early Findings

ListerineJohnson & Johnson recently moved their Listerine campaigns to agency MDC Partners' Doner, from previous agency Wunderman Thompson.
 $91 million was spent on marketing for  Listerine, Tylenol and Zyrtec brands in the first half of 2019.
Oral Hygiene Improved living standards have fueled increased demand for mouthwash and especially teeth whitening products. 
 Governments have also begun to increase their emphasis the importance of maintaining dental and oral health.
 Europe holds a significant share of the oral hygiene market as oral disease is major health problem in the region. 

Hand SanitizerHand sanitizers were originally invented in 1966 by Lupe Hernandez, a nurse in California.
Specifically, Purell Hand Sanitizer was invented in 1988, with initial aim at healthcare providers and restaurants operators. 
 Hand Sanitizer is listed on the World Health Organization’s  List of Essential Medicines 

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