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Research Outline

Prepared for Apekka F. | Delivered December 6, 2019

Orthodontic Treatments - Consumers

Goals

To build the consumer demographic profile for orthodontic treatments, Smile Direct Club, and Candid Co.

Early Findings

  • Demographic details have been added to the attached spreadsheet.
  • According to the American Dental Association, About 70% of braces users are females, largely for aesthetic reasons.
  • The majority of orthodontic treatment consumers are 12-15 years old.
  • Adults are also choosing orthodontics more often.
  • "From 2012 to 2014, adults seeking treatment from orthodontists in the United States and Canada increased 16 percent, resulting in a record high of 1,441,000 patients ages 18 and older, according to the American Association of Orthodontists’ “Economics of Orthodontics” survey of 2014."
  • The American Association of Orthodontists (AAO) found that 27% of all U.S. and Canadian orthodontic patients are adults.