Sales Data

• Oscar Mayer is owned by The Kraft Heinz Company, which is a public company that is required to publish annual financial reports. However, the latest report, which was published in February 2020, does not provide any revenue breakdown by subsidiary.
• An article from February 2018, noted that Oscar Mayer's share of the cold cuts and other processed meats market was 17.5% in 2017. It was also reported that the meat business accounted for about 20% of Kraft Heinz's U.S. revenue.
• According to Statista, in 2018, ecommerce accounted for 1% of the processed meat sales in Spain.
• A report from Seafood Source found that "Consumers are more comfortable buying meat, seafood, produce, and other perishables in-store where they can use their five senses to choose the best, freshest meals for themselves and their families."
• In China, a study found that processed meats was one category that was seeing a surge in online purchases.
• Processed meat sales have seen an increase since the beginning of the pandemic, with bacon showing percent sales increase of 82%, 103% and 35% in 2020, respectively, as compared to the weeks ending March 15, March 22, and March 29, 2019.

Competitors

• According to Zoominfo, some top competitors of Oscar Mayer are Applegate Farms, Atria, Perdigao, Zartic, Stampede, Emmpak Foods, Rowe Farms, and Bella Food Romania.
• Encyclopedia.com lists key competitors as Best Kosher Sausage Corporation, Bil Mar Foods, Carl Buddig, ConAgra, Eckrich, Hillshire Farms, Hormel Foods Corporation, Hygrade Food Products Corporation, Land O' Frost, Vlasic Foods, Vienna Beef, and Wilson Foods.
• Finally, a market report from ReportLinker names Hormel, Tyson and WH Group as key players in the processed meat industry, while Market Data Forecast names the key players as JBS, NH Foods, Smithfield Foods, Cargill, ConAgra, National Beef Packing Company, Tyson Foods, Cherkizovo Group, and OSI Group.

Summary of Findings

• Our initial search was not able to find any details specific to Oscar Mayer's total sales, sales by category, or ecommerce portion of sales. Although they are a subsidiary of a public company, this type of detail is not generally made available publicly.
• It is unlikely that the level of detail request on ecommerce sales for bacon, hot dogs, and deli meat for Oscar Mayer and their competitors will be available.
• We were able to find some general information on ecommerce and the processed meat category, specifically in China and Spain.
• While we were not able to find definitive competitors to Oscar Mayer, we were able to find some lists of that can be used as a starting point to uncover relevant competitors.
• In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.