Prepared for Megan B. | Delivered November 15, 2019
Nintendo: Marketing Strategy
To understand an overview (or key components) of Nintendo's North American marketing strategy.
Nintendo recently announced that the sales of its Switch console in North America had exceeded
. This figure includes the original console and Nintendo's "
Super Smash Bros. and Mario Kart have
on Nintendo Switch. Also, their latest iterations are "
than any other games in the series".
The Switch console has now sold more units than Wii U which recorded sales of
Compared to the same month last year, Switch sales increased by
Nintendo was able to boost its sales by releasing a
newer and cheaper
version of the console.
Prior to the debut of Nintendo's Switch on March 3, 2017, retailers were
struggling to meet demand
. While boosting production to meet demand, Nintendo also "created a
steady stream of hype
ever since the big Switch reveal".
Nintendo took its marketing
while promoting Switch.
Talk shows and pop-up
demos were organized across the United States.
Rather than taking advantage of the holiday season to launch its new game, Nintendo kept on boosting the game's publicity and focused "on building a
solid fan base
community that will last
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