San Diego Zoo Global


To obtain an overview of the San Diego Zoo in order to understand the Zoo business.

Early Findings


  • Over 1.5 million people visited the San Diego Safari Park.
  • The last time the zoo saw such a high number was in 1987, during the "pandamonium." This was when the zoo introduced Pandas for the first time, shooting up the attendance to 3.9 million. Over the past years, the number of visitors has fluctuated between 3.5 million and 3.7 million.
  • In 2018, the cost of entry was $54 for an adult. In 2019, the entry cost was higher: $56. The entry for children between three and 17 years went up from $44 to $46.
  • New exhibits are also gathering increased attention. Examples here include "the zoo's Conrad Prebys Africa Rocks and Walkabout Australia at the Safari Park."
  • 86% of visitors enjoy viewing the animals. The rest struggle with the idea of caged animals. In fact, several advocates would prefer a more


  • The total revenue and support for the Zoological Society of San Diego in 2019 was $422,521,000 ($422.5 million).
  • In 2018, the total revenue and support was $342,252,000 ($342.25 million).
  • The same data for 2017 was $346,145,000 ($346.15 million).

Overview of the Zoo

Summary of our Early Findings

  • By utilizing various sources, our one-hour research time allowed us to provide a variety of insights toward the finances, the cost of entry, and the payments. We have also realized that there has been an increase in the number of visitors over the years.

Proposed next steps:

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