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Research Outline
Prepared for Hearts B. | Delivered April 25, 2020
San Diego Zoo Global
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Goals
To obtain an overview of the San Diego Zoo in order to understand the Zoo business.
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Early Findings
Performance
The
San Diego Zoo Global
oversees the zoo and the Safari Park.
In 2018, the San Diego zoo had over
four million visitors
. This was the highest number in
over 100 years.
Over
1.5 million
people visited the San Diego Safari Park.
The last time the zoo saw such a high number was in 1987, during the "
pandamonium
." This was when the zoo introduced Pandas for the first time, shooting up the attendance to
3.9 million
. Over the past years, the number of visitors has fluctuated between
3.5 million
and
3.7 million.
In 2018, the cost of entry was
$54
for an adult. In 2019, the entry cost was higher:
$56.
The entry for children between three and 17 years went up from
$44 to $46
.
New exhibits are also gathering increased attention. Examples here include "the zoo's Conrad Prebys
Africa Rocks
and
Walkabout Australi
a at the Safari Park."
86%
of visitors enjoy viewing the animals. The rest struggle with the idea of caged animals. In fact, several advocates would prefer a more
Finances
The total revenue and support for the Zoological Society of San Diego in 2019 was
$422,521,000
($422.5 million).
In 2018, the total revenue and support was
$342,252,000
($342.25 million).
The same data for 2017 was
$346,145,000
($346.15 million).
Overview of the Zoo
The San Diego Zoo Global consists of the San Diego Zoo and the Safari Park. It also included the San Diego Zoo Institute for
Conservation Research
and the San Diego Zoo Global
Wildlife Conservancy.
Summary of our Early Findings
By utilizing various sources, our one-hour research time allowed us to provide a variety of insights toward the finances, the cost of entry, and the payments. We have also realized that there has been an increase in the number of visitors over the years.
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