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Research Outline
Prepared for Lars L. | Delivered May 6, 2020
Soft Drink and Water Companies: Operational Changes
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Goals
To provide case studies of major soft drink and water companies, showing operational strategies that they have adopted in response to the COVID-19 pandemic. The areas of focus are Germany, Italy, and the UK.
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Early Findings
Italy- Coca-Cola Hellenic Bottling Company (HBC)
Coca-Cola HBC, which operates in Italy as
Coca-Cola Italia
, is a leader in the Italian market in the production and delivery of non-alcoholic beverages.
Coca-Cola HBC announced that it recognizes the
important role
that it has to play during the COVID-19 crisis since it is a food and beverage business.
Therefore, it has prioritized the safety of its
customers, employees, products, and partners.
There are
extraordinary efforts
within Coca-Cola HBC to ensure that there is continuous product supply to customers.
Since the start of the outbreak, the company implemented necessary
contingency and business plans
to ensure that there was continuity.
This was also geared towards keeping the production plants and supply chain
fully operational.
Global
best-practice hygiene and precautionary
activities were implemented at all the locations.
These included
more stringent sanitation procedures
, travel restrictions, social distancing, and working from home if possible.
The results of Coca-Cola HBC's operational strategies and changes is that its
supply chain remains fully operational
up to date.
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