Soft Drink and Water Companies: Operational Changes
Delivered May 6, 2020. Contributor: Rose K.
To provide case studies of major soft drink and water companies, showing operational strategies that they have adopted in response to the COVID-19 pandemic. The areas of focus are Germany, Italy, and the UK.
Italy- Coca-Cola Hellenic Bottling Company (HBC)
Coca-Cola HBC, which operates in Italy as Coca-Cola Italia, is a leader in the Italian market in the production and delivery of non-alcoholic beverages.
Coca-Cola HBC announced that it recognizes the important role that it has to play during the COVID-19 crisis since it is a food and beverage business.