Research Outline

Soft Drink and Water Companies: Operational Changes


To provide case studies of major soft drink and water companies, showing operational strategies that they have adopted in response to the COVID-19 pandemic. The areas of focus are Germany, Italy, and the UK.

Early Findings

Italy- Coca-Cola Hellenic Bottling Company (HBC)

  • Coca-Cola HBC, which operates in Italy as Coca-Cola Italia, is a leader in the Italian market in the production and delivery of non-alcoholic beverages.
  • Coca-Cola HBC announced that it recognizes the important role that it has to play during the COVID-19 crisis since it is a food and beverage business.
  • Therefore, it has prioritized the safety of its customers, employees, products, and partners.
  • There are extraordinary efforts within Coca-Cola HBC to ensure that there is continuous product supply to customers.