Soft Drink and Water Companies: Operational Changes
To provide case studies of major soft drink and water companies, showing operational strategies that they have adopted in response to the COVID-19 pandemic. The areas of focus are Germany, Italy, and the UK.
Italy- Coca-Cola Hellenic Bottling Company (HBC)
- Coca-Cola HBC, which operates in Italy as Coca-Cola Italia, is a leader in the Italian market in the production and delivery of non-alcoholic beverages.
- Coca-Cola HBC announced that it recognizes the important role that it has to play during the COVID-19 crisis since it is a food and beverage business.
- Therefore, it has prioritized the safety of its customers, employees, products, and partners.
- There are extraordinary efforts within Coca-Cola HBC to ensure that there is continuous product supply to customers.
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