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Research Outline

Prepared for Celine H. | Delivered March 13, 2020

Paid Stress Management Online Courses/Products/Services

Goals

To identify 2-3 more companies that offer paid stress management online courses, products, or services to individuals (in addition to Udemy, Brains Academy, and Transformation Academy) in order to design a course that has the opportunity of being acceptable for uptake to an already identified market.

To further determine how Udemy, Brains Academy, and Transformation Academy and 2-3 more companies with paid stress management online courses, products, or services segregate and sub-divide their audiences, what online courses, products, or services on overcoming stress for individuals they offer have the most sophisticated marketing, and what those specific marketing techniques are in order to design a course that has the opportunity of being acceptable for uptake to an already identified market.

Early Findings

Our research on paid stress management online courses/products/services revealed insights. Here are key pieces of information we found:

Paid Stress Management Online Courses/Products/Services

  •  Zandax offers a paid stress management online course that focuses on the topics of: What is Stress?, Change and Situational Stress, Money and Finances, Health and Lifestyle, Interactivity and Support, Time and Obligations, Fun and Relaxation, and Setting Goals and Planning for the Future. They also offer additional paid online courses that are related to stress management such as: Developing Your Assertiveness, Effective Time Management, Effective Communication Skills, Building Great Relationships, and Anger Management and Control.
  •  Open Path offers the "most affordable" paid stress management online courses that focus on the topics of: Anxiety & Stress Reduction, Mindfulness Meditation, Financial Wellness, Communications Skills, and Relationships 101.

Udemy

  • Udemy segregates and sub-divides their audience as: Beginner, Intermediate, and Expert. They also segregate and sub-divide their audience by their chosen language.
  • The courses that have the most sophisticated marketing and are featured as top paid stress management courses on their site include: "Flourishing in Stressful Times- With Tara Brach", "Stress Management: 40+ Easy Ways to Deal with Stress", "The Complete Stress & Anxiety Breakthrough Programme" and "Performance Under Pressure- The Full Course."
  •  Specific marketing techniques that Udemy uses include: Google Ad services, featuring courses that are best sellers and highly rated on their site, emphasizing price reduction and savings with a 30 day money back guarantee, offering expert instructors, offering a flexible learning schedule, and spotlighting the number of students that are currently learning stress management with Udemy.