Delivered January 30, 2020. Contributor: ChristineD
Obtain case studies that describe new parenting behaviors for 2020 and beyond. The information will be used to create content for a marketing campaign that targets millennial parents.
Parental Behavior Trends
Children's Subscription Boxes
As the subscription box trend continue to penetrate the direct-to-consumer (DTC) sectors, the subscription box service for children is understandably riding into this trend as well.
Based on a Gartner report, 75% of DTC companies will provide some form of subscription-based offering by 2023.
As for the children's subscription boxes, these special kits can contain a variety of items for kids such as toys, apparel, science stuff, and others.
For busy parents who spend a lot of time in their offices, these subscription box offerings can be a time-saver. These boxes can contain pre-selected products that can be sent to their children on a regular basis.
Based on Google Trends, the kids' subscription boxes phrase is one of the top searched item that is increasingly trending.