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Research Outline
Prepared for Bernardo M. | Delivered February 29, 2020
Parental Digital Behavior
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Goals
To gain an understanding of how parents of young children view and use digital resources, in order to understand current and emerging digital needs of parents of young children.
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Early Findings
Digital Citizenship
Digital citizenship refers to online
behaviors and knowledge
, including
responsible and safe
use of technology.
The concept of digital citizenship applies to children of
all ages
, with parents needing to assist in guidance and learning with their children.
Virtual resources, such as
CyberWise
, offer parents education on issues such as current social media apps, tips regarding screen time limits, and raising children in a world increasingly dependent on technology.
Parental Needs and Concerns
Technology has become
increasingly important
in society, presenting parents with new challenges.
Concerns reported by parents regarding technology tend to fall into
three categories:
content, contact, and conduct.
Content
concerns refer to parental concerns of what their children see online.
Contact
concerns relate to who children come into contact with when online.
Conduct
concerns involve parents worrying about how their children present themselves online, including what information is shared and how they interact with others.
Parents
struggle
to know the right amounts of technology to afford their children.
Digital
concerns
regarding
c
y
b
e
r
-
b
u
l
l
y
i
n
g
, predators, and inappropriate content plague parents of young children.
Parents' Technology Use
Parents of young children often
use technology
when their young children are sleeping or otherwise occupied.
A 2019 study found watching television or movies is the most common digital behavior of parents after their children are asleep, with
76-81%
of parents reporting this behavior. Use of social media (
60-71%
) and talking/texting on a phone (
53-66%
) were the next most common digital behaviors of parents.
Approximately
35%
of parents reported playing video games after the children were asleep.
Several
digital tools
are available to parents of young children, to provide support and education.
Digital tools
marketed to parents
involve supporting child development, improving interaction, and providing basic education and support.
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