Wonder
Log in
Research Outline
Prepared for Amanda K. | Delivered March 13, 2020
Top-Rated Parenting Brands
Review your project details
Goals
The goal is to find out what brands are top-rated by parents to build an audience profile for marketing strategies.
View less
Early Findings
In terms of
food brands
, Millennial parents' favorite brands include Cheetos, Hershey's, Doritos, Lays, and Kraft.
Gen Z parents
love Amazon, Target,
N
i
n
e
t
e
n
d
o
,
S
p
o
t
i
f
y
, and Dunkin
'
Donuts.
According to
B
a
b
y
l
i
s
t
, some top baby-related brands include
B
o
p
p
y
, FridaBaby, Hatch, Doctor Brown's,
H
a
a
k
a
a
,
C
o
m
o
t
o
m
o
, and
G
r
a
c
o
.
Millennial parents value brands that incorporate
technology and innovation
.
Top-rated
sustainable toy brands
include Plan Toys,
B
i
o
s
e
r
i
e
,
T
e
g
u
, and
C
a
a
o
c
h
o
.
Other
top-rated parenting brands
include
T
o
m
m
e
e
T
i
p
p
e
e
, The
G
r
o
Company, Maxi-Cosi, Pampers, and Philips
A
v
e
n
t
.
Parents appreciate brands that
offer tutorials
, especially via video on social media, of their products.
Brands geared towards parents that have
successful marketing tactics
include Melissa and Doug, Baby Tula, Lego, Crayola, and Horizon Organic.
View less