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Top-Rated Parenting Brands

Delivered March 13, 2020. Contributor: Alexandra Y.

Goals

The goal is to find out what brands are top-rated by parents to build an audience profile for marketing strategies.

Early Findings

  • In terms of food brands, Millennial parents' favorite brands include Cheetos, Hershey's, Doritos, Lays, and Kraft.
  •  Gen Z parents love Amazon, Target, Ninetendo, Spotify, and Dunkin' Donuts.
  • According to Babylist, some top baby-related brands include Boppy, FridaBaby, Hatch, Doctor Brown's, Haakaa, Comotomo, and Graco.
  • Millennial parents value brands that incorporate technology and innovation.
  • Top-rated sustainable toy brands include Plan Toys, Bioserie, Tegu, and Caaocho.
  • Other top-rated parenting brands include Tommee Tippee, The Gro Company, Maxi-Cosi, Pampers, and Philips Avent.
  • Parents appreciate brands that offer tutorials, especially via video on social media, of their products.
  • Brands geared towards parents that have successful marketing tactics include Melissa and Doug, Baby Tula, Lego, Crayola, and Horizon Organic.

Proposed next steps:

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