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Research Outline
Prepared for Dana N. | Delivered October 17, 2019
Water Parks & Parents
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Goals
To gain insight into how parents feel about water parks, including what they like and dislike about water parks, what gets them to take their kids to a water park, as well as what factors would make them avoid one
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Early Findings
It is noted that water parks tend to appeal to families and parents as a water activity that is
relatively safe
, compared to oceans, rivers, or lakes.
It is also noted that while water parks are liked because of all the various activity options, for parents with
children of varying ages
, water parks can be challenging
t
o
n
a
v
i
g
a
t
e
as a family.
Parents want
at least some attractions at water parks that are appropriate and engaging to children of all ages, rather than individual activities aimed at specific age ranges.
It’s also noted
that parents with young children might want
s
o
m
e
o
f
t
h
e
standard water park features to be adapted to be more safe for small children, such as limiting depth on lazy rivers, or providing smaller inner tubes
for young children.
The amount of preparation
required for a trip to the water park may be a challenge for some parents, who need to remember to pack extra supplies.
Some parks are adapting to this by
offering sunscreen stations
, and
selling supplies
that parents may forget at reasonable prices, so parents can pack less.
A key factor
parents tend to consider when deciding to go to a water park is the price of tickets, as often parents are searching for the best deals to entertain their family.
Parents tend to value activities that feature
outdoor play
that is safe, with 95%
of parents noting that playground surfacing and equipment is important to them.
89%
of parents also tend to feel that outdoor play is important for their children in the summer.
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