Scalable System Architecture

Goals

To find examples or case studies of a scalable system architecture, under two categories - (1) Brands in the Brick & Mortar sector that are large brands that are active in the B&M landscape and their solutions for managing a complex environment of data and services under one system, the more scalable the better and (2) Global brands from other industries who run a high performance system of databases, apps and services and what they did to manage a successful system (Airbnb, Starbucks and Uber) in order to help a property management & development brand that owns and operates several shopping malls decide to buy or build a system of architecture. Whether to buy or not will be based on if there are any off-the shelf-solutions for CRM functions used by ‘Brick & Mortar’ (B&M) businesses like large commercial districts such as shopping malls and office building complexes, and if needing to build, if there are any open platforms flexible enough to be customized to specific needs.

Recommended Resource:
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-future-of-the-shopping-mall

Early Findings

Our preliminary research on scalable system architecture for shopping malls and large retail brands revealed insights. Here are the key pieces of information we found:

Scalable System Architecture for Shopping Malls:

Overview

  • AllianceTek offers an off-the-shelf solution of scalable system architecture with a comprehensive shopping mall management system that includes CRM functions. Their shopping mall management solutions include competitive strategies using the latest technology and standard practices and software functions that include customer service and relationship management, positioning, zoning, operation management, online sales and marketing management, accounting and inventory management, and promotions.
  • One Step Retail Solutions also offers an off-the-shelf solution of scalable system architecture called Teamwork Retail that is "the future of retail operations and management" and is fully customizable and scalable that includes customer relationship management, e-commerce, inventory, purchasing and receiving, reporting, and more that can be rapidly deployed across any number of stores. They have helped brick-and-mortar clients that have included large multi-billion dollar national brands.
  • Brightpearl's off-the-shelf solution of scalable system architecture is an all-in-one retail management solution that integrates inventory and order management, accounting, warehouse management, shipping & fulfillment, POS, supplier management, and CRM. They have helped brick-and-mortar clients with their retail operations platform.

Proposed next steps:

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We recommend additional research to provide 2-3 case studies from the three off-the-shelf solutions of scalable system architecture for CRM functions that are used by brick-and-mortar clients like shopping malls and large retail brands that have been identified in early findings of: AllianceTek, One Step Retail Solutions, and BrightPearl. For each case study, we will specify which of the three companies that the source of the case study came from, the name of the brick-and-mortar client that was helped, and how they were helped, with any success metrics as available.
We also recommend additional research to provide 2-3 case studies or examples of brands in the Brick & Mortar sector that are large brands and active in the B&M landscape to analyze their solutions for managing a complex environment of data and services under one system, with the more scalable the better. For each case study, we will provide, the name of the brand, their solutions for managing data, and why they chose to do that, with any success metrics as available.
We further recommend additional research to provide 2-3 case studies or examples of global brands from other industries who run a high performance system of databases, apps and services and what they did to manage a successful system with a focus on Airbnb, Starbucks and Uber. For each case study, we will provide, the name of the brand, their solutions for managing data, and why they chose to do that, with any success metrics as available.