Wonder

Research Outline

Prepared for Kieran T. | Delivered December 13, 2019

PRM Software - 1

Goals

To provide a brief summary of the unique or notable features of 12 PRM tools (including PartnerTab) identified by G2.com along with details on what kind of person or organization is best suited to these tools (by organization size or industry), and pricing for each tool. 

Early Findings

PartnerTap Unique/Notable Features PartnerTap is the "only partner ecosystem solution that is specifically developed for sales teams." 
It is the only tool that allows companies in making sales with their partners and build a revenue-generating ecosystem.
Other unique/notable features of PartnerTap include partner account mapping, ecosystem revenue analytics, prevention of channel conflict, data protection with SOC2 and GDPR compliance, elimination of bogus commissions with streamlined deal registration, integration to CRM/marketing automation solutions, and automation of sales partnerships. 
PartnerTap's top-rated features on G2 are APIs—sales intelligence, mobile user support—sales intelligence, and messaging—sales intelligence. 
Suitable Individual/Organization Type PartnerTap is suitable for individual account executives, individual channel managers, sales teams, and enterprise sales reps. 
PartnerTap's PRM solution is specifically designed for individuals and organizations in the insurance, hardware, software, professional services, healthcare & life sciences, banking & financial services, travel, telecommunications, and HR tech industries. 
Pricing PartnerTap offers four different pricing plans including a free of cost "Sales Rep Edition" for individual account executives to help them invite partners and share details on accounts and deals. The other three plans include Channel Manager Essentials (for individual channel managers), Strategic Partner Sales Edition (for sales team), and Ecosystem Edition (for channel managers and sales teams). 
PartnerTap does not publicly provide pricing information for the paid plans. To get the latest pricing information, one has to contact the company.
ImpactUnique/Notable Features Impact Partnership Cloud manages the complete partner lifecycle of an enterprise across any partnership type. 
Other unique/notable features of Impact's PRM solution include "buyer journey insights, built-in ad fraud detection, attribution modeling, recruitment automation, tracking and analyzing online conversations, and access to more than 7 million global partners. 
Impact Partnership Cloud's highest-rated features on G2 are data collection, reports & dashboards, and campaign insights. 
Suitable Individual/Organization Type Impact's PRM solution is suitable for small businesses with up to 50 employees, mid-market companies with up to 1,000 employees, and large enterprises. 
The PRM software is particularly helpful for marketing leaders, marketing analysts, and ad networks/SSPs. 
The Impact Partnership Cloud by Impact supports partnerships related to strategic business partners, corporate social responsibility/charity, affiliates, native integrations, mobile apps, sponsorships, ambassadors, and social influencers. 
Pricing Impact does not publicly provide pricing information for its PRM solution. To get the latest pricing information, one has to contact the company. 
According to the reviews of the product's small-business users, it is "36% more expensive than the average attribution product." On the other hand, mid-market customers find Impact's PRM solution "13% less expensive than the average attribution product." 