Wonder

Research Outline

Prepared for Justone B. | Delivered February 12, 2020

The Pattern and CoStar - Stats

Goals

Determine how the apps The Pattern and CoStar monetize the app/service, how much each app generates per annum, the number of users, and identify their top 5 - 7 competitors. For each competitor, identify insights relating to how the app is monetized, number of users, and revenue.

Early Findings

The PatternAs of January 2020, The Pattern had over 200,000 downloads on IOS and 100,000 on Android.
The app generates and estimated $5,000 per month from IOS and $5,000 per month from Android.
According to monthly estimates of $10,000 of revenue per month we estimate the app generates $120,000 per year ($10,000*10).
During our initial search, we were unable to find any data that indicates how the app monetizes content through media reports, app analysis databases, and the app itself.
Co-StarAs of January 2020, Co-Star had over 500,000 downloads on IOS and 200,000 downloads on Android.
The app generates an estimate of $30,000 per month. 
Using the estimated monthly income, we estimate the app generates an annual revenue of $360,000 (30,000*12).
The app monetizes content through in-app purchases in increments of $2.99 and in app advertising.