OVERVIEW

• Peloton was founded in 2012 in Silicon Alley with an aim to develop a new concept in fitness that fits everyone's schedule and makes at-home workouts an effective and engaging experience.

• The company was incorporated in Wilmington, Delaware in 2015 and is headquartered in New York.

•  Peloton is among the largest interactive fitness platforms across the globe. The company has over 1.4 million members as of June 30, 2019.

• The company strives to make "fitness convenient, approachable, effective, and entertaining while promoting social connections. Peloton's instructors teach a range of fitness and wellness classes in disciplines ranging from indoor/outdoor walking and running, indoor cycling, yoga, strength training, stretching, bootcamp, and meditation.

• An historical price lookup of the company's stock can be found here.

• The company also provides an investment calculator on its website.

• An overview of the investors section on the company website shows no annual or quarterly filings. However, we were able to provide the latest financials of the company from an official investors' report.

REVENUE 2017-2019 (TOTAL & BY SEGMENTS)

• Peloton's revenue is mainly generated from the sale of its Connected Fitness Products and recurring subscriptions.

• Revenue from Connected Fitness Products: $183.5 million.
• Revenue from subscriptions: $32.5 million.
• Other revenue: $2.6 million.
• The company's total revenue was $218.6 million in FY 2017.

• Revenue from Connected Fitness Products: $348.6 million.
• Revenue from subscriptions: $80.3 million.
• Other revenue: $6.2 million.
• The company's total revenue was $435 million in FY 2018.

• Revenue from Connected Fitness Products: $719.2 million.
• Revenue from subscriptions: $181.1 million.
• Other revenue: $14.7 million.
• The company's total revenue was $915 million in FY 2019.

• These revenue figures represent a 99% and a 110.3% year-over-year growth.

NET LOSSES & EBITDA (2017-2019)

• Peloton incurred net losses of $(71.1) million in FY 2017, $(47.9) million in FY 2018, and $(195.6) million in FY 2019 respectively.

• The company's adjusted EBITDA was $(51.8) million in FY 2017, $(30.4) million in FY 2018, and $(71.3) million in FY 2019, respectively.

SALES

• Peloton has sold nearly 577,000 Connected Fitness Products across the globe as of June 30, 2019. Around 564,000 (98%) of these were sold in the US.

SUBSCRIBERS & CHURN

• The company has observed a fast growth in its subscriber base. The subscriber base of Peloton's Connected Fitness Products increased by 108% in FY 2019.

• According to the official website of Peloton, the company has a 12-month retention rate of 95% as of June 30, 2019.

• Peloton had 107,708 Connected Fitness subscribers in FY 2017, 245,667 Connected Fitness subscribers in FY 2018, and 511,202 Connected Fitness subscribers in FY 2019.

• The company's average net monthly Connected Fitness churn was 0.70% in FY2017, 0.64% in FY2018, and 0.65% in FY2019.

TAM

• According to the company's research, their TAM is 67 million households, out of which nearly 45 million are in the US.

COMPETITORS

•  SoulCycle and Equinox Fitness 
•  Precor
•  Life Fitness