Annual Cruise Passengers

Goals

To understand the number of cruise trips taken annually in Japan, the United States, and globally.

Early Findings

Global Cruise Data

  • In 2017, there were "25.8 million global ocean cruise passengers", up from 24.7 million in 2016. In 2018, that number rose slightly to 26 million.
  • Per a 2018 report, the Cruise Lines International Association - which represents 95 percent of global cruise lines - found that their organization serves 25 million passengers each year.
  • Globally, "66 percent of people making less than $100 thousand name cruises the winner over land-based options, as did 70 percent of those making more than $200 thousand".
  • Globally, the majority of cruisers travel either with friends or a spouse, at a rate of 9.2 percent each. Solo travelers are the smallest group, at 7.5 percent.
  • In 2017, the global cruise industry was worth $37.8 billion, a number which is expected to grow to $57 billion by 2027.
  • "The 2018 total worldwide ocean cruise industry [was] estimated at $45.6 billion."
  • Globally, the annual cruise revenue per passenger is estimated at about $1,779.

United States Cruise Data

Proposed next steps:

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As our initial research was able to identify the number of global cruise passengers annually, we would recommend continued research to provide the same data for the United States and for Japan. As well, we will provide the market size of the cruise industry for the United States and for Japan.
As well, we would recommend continued research to identify the top three players in the cruise industry for the United States, Japan, and the world. Each will be provided individually, meaning that we will provide a total of nine players, though there may be some overlap between geographies. As well, we will provide a competitive landscape for each geography, focusing on each of the nine total players individually, with a focus on how they impact the specific geographic location.