Wonder

Research Outline

Prepared for Venetia T. | Delivered July 20, 2020

Market Opportunity Overview: Online Sharing

Goals

Identify what is being shared, how often, engagement levels and popular formats, and the popularity of particular sharing channels; methods people are using to share and store via groupchat; and three smaller companies (not like Facebook and Pinterest) that enable or encourage sharing for the purpose of determining market opportunity. Focus on the U.S., France, and Germany.

Early Findings

Types of Media Being Shared on Social MediaPictures of food: On Instagram, in the category of food, people are sharing pictures of pizza the most, followed by sushi and chicken. 
Video: Users who watch video on mobile devices are highly likely (92 percent) to share it with others.
Video is shared much more (at a rate of 1,200 percent) than text and image content on social media.
Methods of Sharing via Groupchat - TelegramTelegram is an app focused on users who are highly security-conscious. 
Telegram offers encryption across the board to prevent texts or shared files from being intercepted and read at any point. 
As of early 2019, Telegram had 200 million users. 
Telegram enables group chat and sharing of video and multimedia files with up to 200 users at a time. 
Alternative Sharing Platform - Vero - True Social Vero - True Social is a media and recommendation sharing platform that enables users to share their media with family and friends. 
Vero has no ads, data mining, or algorithms involved in its function, meaning it features a non-intrusive approach.
Relatively new, Vero was hyped upon its launch and grew to 3 million users rapidly - causing technical issues at first.
Now stable, Vero is becoming rapidly adopted by companies who see its marketing potential. 

In addition to this public search, we scanned our proprietary research database of over one million sources and were unable to find any specific research reports that address your goals.

Summary of Early Findings in Relation to GoalsThe first hour of research involved outlining the project to determine if the requested information is available. 

There is information related to what is being shared and most engaged with on social media, though it is not generally specific to regions (such as the U.S., France, and Germany). We can continue to collect this information. 

Users are utilizing other methods of group chat and group sharing beyond Facebook and Instagram. One such method (Telegram) was provided above. We can continue to research these methods. 

Social media users are also adopting new sharing platforms. We can highlight promising platforms as requested.

Based on our early findings, we recommend continuing with the following next steps to provide a full overview of the market opportunity: