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Research Outline
Prepared for Jinny O. | Delivered November 22, 2019
Dating Apps Users
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Goals
To build the demographic profile of dating apps users. To understand what kind of language is being used within different platforms and even countries on the matter of getting tested for STDS.
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Early Findings
Demographics
Age
According to a Statista survey conducted in January 2019,
14%
of internet users aged 18-34 in the United States are currently using a dating app. Nearly
9%
of internet users aged 35-54 are currently using a dating app.
Two percent
of internet users aged 55+ currently use a dating app.
Twenty-nine percent
of internet users aged 18-34 have used a dating website or app in the past, while
31%
of internet users aged 35-54 did. Only
16%
of internet users aged 55+ have used a dating website or app in the past.
Gender
According to a Statista survey conducted in January 2019,
10%
of male internet users in the United States are currently using a dating app, while
5%
of female internet users currently do so.
Twenty-seven percent
of male internet users have used a dating app in the past, while
22%
of female internet users did.
Top Players
The top 10 grossing dating apps in the U.S. for 2018, saw more than
$628 million
in user spending during the course of the year.
As of 2019Q1,
the top 10 dating apps
in the United States are Tinder, Bumble, Plenty of Fish (POF), Hily, Meet Me, Hinge, Badoo, Match, Zoosk, and OkCupid.
Screenshots of Statista graphs have been provided in the
attached document
.
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