Prepared for Katiee M. | Delivered October 16, 2019
Conversion of "Recently Viewed" or "Other Products" on e-Commerce Websites
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How sections like "recently viewed", "other products we recommend" or "other products you may like" convert on e-commerce websites.
Personalized product recommendations have been shown to
average order value substantially.
Customers who interact with even one recommended product increase conversion rates by
. It also decreases shopping cart abandonment by
It is recommended to place personalized recommendations
above the fold
for maximum impact. The highest performing version of product recommendations was the "
what customers ultimately buy
One study found
of all Amazon products were directly related to product recommendations. The company is known for devoting upwards of
of the page space to personalized recommendations.
Broadly, product recommendations are predicted to increase cart size by
and conversion rates by
, as opposed to generic recommendations, had a higher conversion rate by 1.7x.
to use a company that makes personalized recommendations as part of the shopping process.
study actually broke down product recommendation conversion rate increase by device. Desktops and smartphones had the highest conversion rates at 4.3x higher, smartphones had 26% higher add-to-cart rates, smartphones saw product recommendations with a 26% revenue share and tablets' AOV was 15.2% higher.