Wonder

Research Outline

Prepared for Mor S. | Delivered February 4, 2020

Liao Family and Businesses

Goals

Develop a profile of Pepi Liao and her father, including information about them, their businesses, public sentiment towards them, and articles that discuss them. Also describe Emanuel Business Association, detailing who is a member and online conversation and sentiment about it, and CB-Ceratizit, detailing what it does and online conversation and sentiment about it. Be sure to mention negative results. 

Early Findings

Pepi Liao (廖佩玲)Pepi Liao is also referred to as Liao Peiling and 廖佩玲.
A 2018 article by Mirror Media discusses how Pepi Liao still passes financial figures to her father for important decision-making. 
 Liao is the head of her family's real estate and hotel business. 
Her Pinterest page can be found here, her YouTube account is here, her Tripadvisor account here, and her Facebook is here. 
Liao gave an interview in 2013 to Taiwan Today about her work at the InHouse Hotel, a boutique hotel that opened in Ximending in May 2012. 
She studied abroad starting at eight years old and has developed an American style that differs from her father's. 
She has received some bad press over an arrest for drunk driving in 2016. 
Wanlong Liao (廖萬隆)All four of Wanlong Liao's children have gone into the family businesses. 
Liao describes himself as old-fashioned. 
Liao is a member of the Kuomintang Central Standing Committee.
He founded the Chunbao Tungsten Steel Group.  
Liao has received some bad press over an inappropriate relationship with a female company director. 
He is referred to as the king of tungsten steel in Taiwan and was the first Taiwanese businessman to invest in mainland China. 
CB-Certatizit  CB-Certatizit is the Asian market leader in carbide rod blanks, industrial wear parts and wood & stone applications and specific cutting tool segments through quality products, fast delivery, and responsive customer service. 
CB-Ceratizit is one of the subsidiaries of the Ceratizit Group. Other subsidiaries of the Ceratizit Group include Komet, Stadler, Becker Diamantwerkzeuge, and Ceraspin. 
The Ceratizit Group's brands include Hard Materials Solutions by Ceratizit, Toolmaker Solutions by Ceratizit, Tool Solutions by Ceratizit, Cutting Solutions by Ceratizit, Komet, WNT, KLENK, and Ceraspin. 
CB-Ceratizit has over 1,000 employees and an annual revenue of an estimated $10.84 million. 
Wanlong Liao is the company's chairman.  