University of Oregon: Arizona Market Landscape

Goals

Determine the market position of the University of Oregon within the Arizona market. The information will be used for a marketing initiative.

Early Findings

University of Oregon: Arizona Market Landscape


Proposed next steps:

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Our early findings for this round of research provided some insights and statistics that reflect the positioning of the University of Oregon in the Arizona market. However, no direct data was found during our early research that specifically refers to the ranking of the University of Oregon within Arizona. Based on this, we propose continuing the research to identify 5-7 insights and statistics that reflect the market and brand positioning of the University of Oregon within the Arizona market.
We also recommend continuing the research to provide 2-3 examples of the messaging of the University of Oregon's advertisements (any available campaigns from various channels such as TV, social media, print, etc.).