Pest Control In The United States

Goals

To have an understanding of pest control in the United States, and if possible, have it specific to regions of the country (south, midwest, west, northeast, and others). Specifically to see this through the eyes of younger and mid-aged Millennials and how this cohort perceives bug spray. What do they consider when purchasing, and are they more likely to buy bug spray if they live in an apartment/condo versus a house? In other words, what are the things that prompt people to make a pest control purchase.

Early Findings

Summary Of Our Early Findings Relevant To The Goals

  • It is immediately clear to us after over an hour of research that there is no publicly available source that specifically provides how younger and mid-aged Millennials perceives bug spray. Additionally, there is nothing that we were able to find that provides insights or information surrounding what they consider when purchasing, and whether they are more likely to buy bug spray if they live in an apartment/condo versus a house.
  • We are suggesting pivoting the research as described below.
  • Please select one or more of the options provided in the proposed scoping section below.

Proposed next steps:

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