Australia

• The Australian Consumer Law (ACL) protects consumers in Australia. It is part of the Competition and Consumer Act 2010 (CCA).
• According to the law, online businesses have the same rights and obligations as traditional stores and companies and their online sales practices have to comply with the CCA.
• The Australian Competition & Consumer Commission (ACCC) has elaborated an online advertising and selling guide to help businesses comply with the law.
• In terms of advertisement, the ACCC guide helps businesses seeking to advertise products that have environmental and organic merits. 
• This guide is regularly updated.  
• According to the law, the two fundamental rules of advertising and selling are not to make misleading and deceiving claims, and not to engage in misleading or deceiving conduct.  
• In regard to health and medical services advertisements and sales, businesses have to provide accurate and truthful information about those products.

France

• In France, advertising subscription pet medicine requires a license or permit called "Authorisation de Mis e sur le Marché" (AMM)
• Regulations related to advertising subscription pet medicine are included in "articles R.5141-82 à R.5141-88 du code de la santé publique".
• Two categories of physical and moral entities can be the recipient of pet medicine advertisement: These are the vets/pharmacists and the public.
• All pet medicine adverts destined to the public require a permit or authorization. 
• Pet medicine adverts destined to vets or pharmacists require a permit or authorization only in some specific cases.
• These permits last two years.