To research consumer drivers for luxury skin care in the US, as well as a competitive landscape of top hand sanitizer players (Germ-X, Equate and Purell).
Digital is being credited as one of the biggest drivers for the luxury skin care market. Modern consumers are flocking to digital-first brands, which helps them gain "cult-like" status among younger shoppers.
Collaborations on social media and crowd-sourcing are becoming pivotal in the growth of skincare products.
Further, beauty is successfully being tied another trend of wellness. Beauty products and skincare are being positioned as form of wellness for the face and skin.
Generally, wellness is also about embracing diversity and aging well. As such, there is a marked trend away from "anti-aging" into instead thinking about aging well.
Inclusivity is a huge trend, bringing gender-neutral and more diverse color palettes than ever. Consumers are driven by brands that are perceived as multi-cultural and inclusive.
Consumers are also loving connected systems, such as products lines that connect to an app to offer personalized recommendations.
Only the project owner can select the next research path.