• TAM, SOM, and SAM;
• Determine the feasibility of starting with US-based public-school elementary STEM teachers as the beachhead market.

Data Availability

• Initial research indicates that the data availability for this request is low in the public domain. Hence, we have pivoted the research to look for other helpful information relevant to the project goals. This is reflected in our findings and in the scoping options below.

STEM-Based Apps in the Education Apps Market

• According to Transparency Market Research, "education apps are software applications that include numerous multimedia tools that are primarily designed to reinforce self-learning and virtual teaching processes, which allows teachers and parents to track the progress of the students. These apps also provide a wide range of online mock tests, eBooks, and audio notes along with other various features that include teacher-parent interactive sessions, online fee payment, and attendance management."
• According to Technavio, the education apps market will grow by $70.55 billion during 2021-2025, as the market’s growth momentum will decelerate at a CAGR of 27.49%. Also, in 2019, the global investment in EdTech reached $18.66 billion, where the most investments went into the development of learning tools based on artificial intelligence (19.7%) and mobile learning (15.9%).
• The key trend or factor driving this market is the growing demand for STEM-based apps.
• "The increasing job opportunities in STEM fields are encouraging students to opt for STEM subjects and encouraging learners to install STEM-based education apps that can prepare them for the job market."
• Additionally, the increasing number of projects on STEM subjects is creating demand for STEM-based apps.
• Various countries, such as the US and Canada, are encouraging/supporting STEM education by improving STEM education systems because of the growing opportunities in these streams. These are primarily countries in regions, such as North America and APAC, which are considered to be fast-growing regions.
• Due to these factors, developers, especially emerging developers, are investing in creating multiple apps for the STEM category.

Summary

• During the first hour of research, we found that market data, including the TAM, SAM, and SOM, surrounding STEM apps that help parents and teachers search for, save, and share children's STEM books are publicly unavailable.
• Additionally, the required information, such as SWOT analysis, market potentials, adoption rates, and relevant case studies, for determining the feasibility of starting with US-based public-school elementary STEM teachers as the beachhead market is scarce.
• For these reasons, we have pivoted the research to provide available information relevant to the goals of the project.