Audience Caps

Goals

Provide data to assess audience caps in the following verticals; food industry, fashion eCommerce, travel / hospitality websites, real estate, automotive/automotive dealerships, including any information on total number of websites, how many niche marketing agencies, as well as how many digital marketing agencies in the US in general

Early Findings


  • 7.8% of ecommerce is in the fashion space.

Proposed next steps:

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Provide a report on 3-5 key trends in the digital ad agency space in the US
Provide additional market size related data on the verticals explored above, that is related to assessing audience cap