Audience Caps
Delivered November 19, 2019. Contributor: Jennifer P.
Goals
Provide data to assess audience caps in the following verticals; food industry, fashion eCommerce, travel / hospitality websites, real estate, automotive/automotive dealerships, including any information on total number of websites, how many niche marketing agencies, as well as how many digital marketing agencies in the US in general
Early Findings
- 7.8% of ecommerce is in the fashion space.
- This number is projected to grow rapidly, as auto dealers begin to tap into a market of car shoppers who prefer to avoid the pushy sales tactics of visiting a dealership.
- It is estimated there are over 13.3 thousand digital ad agencies in the US.
- There are estimated to be over 189 thousand people working in the advertising agency space.
- Ad agencies are projected to generate approximately $45 billion of revenue by 2020.
Proposed next steps:
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