Wonder

Audience Caps

Delivered November 19, 2019. Contributor: Jennifer P.

Goals

Provide data to assess audience caps in the following verticals; food industry, fashion eCommerce, travel / hospitality websites, real estate, automotive/automotive dealerships, including any information on total number of websites, how many niche marketing agencies, as well as how many digital marketing agencies in the US in general 

Early Findings

Of the 5.6 million estimated online retailers globally, 1.1 million are based in the US. 
 7.8% of ecommerce is in the fashion space. 
E-commerce revenues from apparel and accessories sales totaled $102.15 billion in 2018.
E-commerce revenue is projected to reach $145.8 billion in 2023. 
There are an estimated 4,749 online car dealerships in the US, with a total of $33 billion in annual revenue. 
This number is projected to grow rapidly, as auto dealers begin to tap into a market of car shoppers who prefer to avoid the pushy sales tactics of visiting a dealership. 
It is estimated there are over 13.3 thousand digital ad agencies in the US.
There are estimated to be over 189 thousand people working in the advertising agency space. 
Ad agencies are projected to generate approximately $45 billion of revenue by 2020.  

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