Prepared for Tom M. | Delivered April 15, 2020
To understand the product attributes of plant-based foods that are most sought after by consumers by looking at the consumers' preferred attributes of plant-based foods and other reasons for seeking plant-based foods.
According to one venture analyst, they are not looking for products that are "as good as the animal-based version, but rather ones that are
better in taste
, texture, price and/or process."
A survey report shows that
of respondents like most the “good taste” attribute of plant-based meat alternatives while "
35% and 34%
citing a meat-like texture or taste as their favorite aspect, respectively."
In relation to this, "
many survey respondents
who haven’t tried plant-based meat cited fear that the product wouldn’t taste good as a reason for avoiding the product altogether."
Taste is shown to be the primary reason
why consumers seek plant-based
foods as revealed in a Mintel report. The other reasons are
health, environmental impact
, and animal welfare.
Consumers, mostly flexitarians, still "crave the
taste of meat
" and so they prefer plant-based meat alternatives to have an attribute that mimics the taste of meat.
Dairy and meat alternatives "
including milk, cheese
, yogurts, and ice cream" are the primary drivers of plant-based food sales.
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