To understand the trends surrounding consumer preference of plant-based products by looking at plant-based products that may be associated with non-dairy dressings as well as details on what the trend is and factors driving the trend.
Plant-Based Natural Sweetener
Consumers have been seeking a healthier and more natural way to still have the accustomed sweetness in their diet. Here are the plant-based natural sweeteners that are considered to be the best and most popular:
Stevia - Stevia is a small shrub that has been natively grown in Paraguay where it has been used as a sweetener for centuries. Some mid-calorie sodas, as well as Cargill's Tuvia, are examples of existing products in the market that use stevia as a sweetener. The artificial sweetener industry considers "Stevia as the most hopeful natural sweetener."
Monk fruit - This has been used in "Cumberland Packaging’s Monk Fruit in the Raw sweetener." This, however, is "more expensive to produce than stevia."
Daiya Foods seem to be the only available store that sells plant-based mustard. Daiya Foods products are free of common allergens such as dairy, gluten, soy, eggs, peanuts, tree nuts, fish, and shellfish.
Of all the plant-based categories, "plant-based milk is the most developed with total dollar sales of $1.86 billion in April 2019."
Oatly was able to partner with Starbucks "under which it will add its vegan oat milk to the latter’s 1,300 locations across the Midwest."
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