Plant-based Beef & Pork markets

Goals

To obtain insights into what comprises the plant-based beef & pork markets, specifically what form factors plant-based beef comes in and what form factors plant-based pork comes in.

Early Findings

Plant-Based Meat Market

  • According to Research and Markets, the US plant-based meat market size is projected to hit $3 billion by 2024, expanding at CAGR of over 24% during 2018–2024.
  • Plant-based meat mostly comes in the form of burgers. Big companies in this space, such as Impossible Foods and Beyond Meat, are widely known for their burgers that are trending as plant-based alternatives to red meat.
  • Reports also indicate that plant-based meat also comes in the form of vegan meatballs in sauces served as a snack on a toothpick.
  • It is also being sliced to sandwich in between bread to bring a variety of options for the non-meat-eating population.

Plant-Based Pork


Proposed next steps:

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The initial hour of research revealed some insights into what factors plant-based beef and pork comes in. We determined that Impossible Foods and Beyond Meat are the top players in the plant-based meat market. We, therefore, recommend an analysis of these two players and compare their offerings in the plant-based meat & pork space.
We could also analyze 3-5 top trends in the plant-based meat market. We will identify what the trend is, and state how it is impacting the market.