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Research Outline
Prepared for Mark G. | Delivered November 22, 2019
Plant-based Seafood Market in the US
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Goals
To provide 4-5 statistical insights into the plant-based seafood market within the broader seafood market addressing how trends have evolved and the percentage of the seafood market that is plant-based in the US.
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Early Findings
The plant-based seafood industry is
nascent
compared to the other imitation meat and dairy categories and is considered to make up less than
1%
of the
$800 million
plant-based meat category market. Annual sales of fish substitutes in the US are estimated at around
$10 million.
The US fish and seafood market is estimated at
$3.3 billion
. Consequently, the plant-based seafood market can be estimated to make up 0.3% of the seafood market (
10 million
/
3.3 billion
).
According to a report by Plant Based Foods Association and The Good Food Institute released earlier in 2019, the plant-based meat category sales are up
10%
in the past year, and make up
2%
of the retail packaged meat sales.
In general, US consumers tend to eat less fish at about
10kg
a year compared with more than
40kg
for chicken and
25kg
for beef.
American’s fish intake is
lower
than that of other developed countries at less than
10kg
, annually, compared to over
20kg
in other developed countries.
Consumers may not be
fully converted
to diets of plant-based fish and seafood as they many not see any perceived health benefits as it is with other types of meats.
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