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Research Outline
Prepared for Mathieu F. | Delivered April 24, 2020
At-Home Escape Games
Review your project details
Goals
To identify players of at-home escape game products with their product and pricing.
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Early Findings
ThinkFun
ThinkFun’s two Escape The Room games were the
first home escape games
to hit the market.
Their games include
Mystery at the Stargazer’s
Manor, Secret of Dr. Gravely’s Retreat, and The Cursed Dollhouse.
Their games put more emphasis on
story
than most of the other mass-market games.
T
h
e
i
r
games have no app or website, but use a
codewheel
to check solutions.
Escape the Room: Mystery at the Stargazer's Manor is priced at
$19.84
on Amazon, while the Secret of Dr. Gravely’s Retreat is priced at
$34.95
.
Exit
The Exit series was designed by
Inka and Markus Brand
and has sold over
four
million copies.
The Exit series is published by
Kosmos
.
Some of their games include
The Mysterious Museum
, The Sunken Treasure, The Haunted Roller Coaster, The House of Riddles, The Stormy Flight, The Abandoned Cabin, The Forgotten Island, The Polar Station, The Sinister Mansion, Theft on the Mississippi, and others.
"Each game uses a set of
illustrations
that both set the scene and provide clues. Additional cards are used as the answer verification mechanism, in combination with a
codewheel
, and still more cards provide per-puzzle hints. An
app
is available as a timer but is not necessary to play. "
Each box costs roughly
£13
.
Unlock!
Unlock!
i
s
another market leader whose games are available either individually or in
box sets of three
.
Their games include
Escape Adventures
, Mystery Adventures, Secret Adventures, and others.
Unlock!'s game designers include
Alice Carroll
, Thomas Cauët, and Cyril Demaegd. It also has
10
publishers, including
ADC
Blackfire Entertainment, Asmodee, Space Cowboys, Asterion Press, and others.
All Unlock!
t
i
t
l
e
s
consist of a "
deck of cards
, as well as an app which is an integral part of the game."
Unlock!
g
a
m
e
s
cost
$24
.
Summary
For the initial hour, we tried identifying as much of the requested information as possible. We were able to identify some early insights on games and players such as ThinkFun, Exit, and Unlock!. Specific industry or market research reports on this did not appear immediately available in this search.
Research indicates that other games are available, including Deckscape, Escape Room The Game (by Spin Masters), and Escape Room in a Box (Kickstarter). We can continue researching this further if this is of interest.
In the course of our research, we also came across insights on escape puzzles by
g
a
m
e
s
publisher Ravensburger, which might also be of interest.
Feel free to add or select an option below.
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