Overall Adult Diaper Market Insights

• Approximately 12% of all females suffer urinary incontinence problems in varying degrees.
• In the U.S., the disposable diapers market is valued at $2.3 billion.  
• Approximately 13 million people in the country have urinary incontinence.
• Based on this, the estimated number of women using adult diapers in the U.S. was calculated as follows: 12% X 13 million = 1.56 million women.

Depend Consumer Profile

• Those who are over 55 years old comprised the majority of consumers who are purchasing Depend products.
•  Asians and African Americans are the main buyers of this brand.
• Majority of those who are purchasing this brand earn around $60,000 and below.
• People with no college education and no kids are the top buyers of Depend products.
• People usually buy the product to fill up or stock up their storage shelves at home.