Prepared for Gabriel W. | Delivered April 3, 2020
Grocery Circulars: Direct Mail
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To identify the top companies that mail local grocery circulars across the U.S. This research will help with advertising in circulars nationally.
Valassis: RetailMeNot Everyday Direct Mail
In its print marketing department,
RetailMeNot Everyday Direct Mail
offering that delivers direct mail to its subscribers and people who provide their addresses on the website.
, RetailMeNot Everyday Direct Mail delivers grocery circulars to subscribers.
mail stands out
in the mail box as it consists of an outer wrap and important inserts inside, making it gain results.
Customers that use the direct mail package are able to
save ads and motivate readers
to buy from them.
The direct mail inserts inside the outer package can be targeted to specific neighborhoods around the main location within which the store is in. They can also be
customized for the local audience.
To identify ideal consumers including their location, behaviors, and neighborhood, data can be purchased from the
Valassis Consumer Graph.
RetailMeNot Everyday Direct Mail has local and national coverage, providing access to more than
households in the U.S.
This is Valassis'
This is the RetailMeNot Everyday Direct Mail's
Summary of Early Findings
In the early findings, we have provided Valassis as an example of a company that mails grocery circulars throughout the U.S. through its RetailMeNot Everyday Direct Mail print marketing offering.