Rewards Cards & Programs
Delivered January 7, 2020. Contributor: Jennifer P.
Provide an understanding of best practices and case studies of brands that have increased applications for their rewards or loyalty programs
Of all US retailers surveyed,
an estimated 51%
plan to offer loyalty programs.
The loyalty program market is projected to reach
$201 billion by 2022.
However, it's noted that
70% of shoppers
don't see loyalty as a reason to pay higher prices.
many retailers reinvented, upgraded, or dropped their loyalty programs.
of department stores,
of specialty retailers and
of active wear retailers recently launched loyalty programs.
Key department stores
and retailers that changed their loyalty programs in the past year included
, Kohl's, Target, DSW and
, Barnes and Noble, and Target were
top ranked loyalty programs
was considered to have one of the most engaging customer loyalty programs of 2019, offering free shipping and perks such as early product access and price-matching.
DSW also had an
effective loyalty program
which used personalized emails and active campaigns to reminds members about rewards participation.
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