As Marshalls doesn't offer the guarantee that shoppers will find what they're looking for at a given store, the brand launched a social campaign called #MarshallsSurprise, where customers are encouraged to publish photos of their best finds - items they unexpectedly found at a store that they loved. This campaign helps Marshalls gain new customers, as they climb aboard the "treasure hunt" challenge, as well as to build brand loyalty and awareness.
Ross Stores doesn't appear to use influencers or social media campaigns for marketing. Its Instagram profile consists of item photos with descriptions. The company advertises its low prices and wide product portfolio on TV.