Discount Club Members' Profiles

•  Costco Wholesale Corp. is a members-only shopping center.
• Costco shoppers typically spend around 150% more for each of their shopping visits as compared to those who are buying from other similar stores.
• The majority of Costco shoppers are living in high-income suburban neighborhoods as they typically need big spaces to stock large amounts of groceries.
• Costco focuses on acquiring high-earning customers who are college-educated.
• Most of Costco's members are over 65 years old.
•  Asians make up the majority of Costco's members.
• The majority of Costco's members earn over $125K.
• Most of them have advanced college degrees.
•  People with kids make up most of Costco's shoppers.
• For Sam's Club, those who are over 65 years old make up the majority of its members.
•  Caucasians and Hispanics make up the majority of Sam's Club members.
• Those who are earning $80K to $125K account for a large portion of Sam's Club's shoppers.
• Most of the members of Sam's Club have advanced college degrees.
• Discount club customers in general, are those who prefer to do bulk shopping at lesser frequencies.
• Discount club members are typically those who plan to purchase bulk goods, avail of free samples, and spend their time once a week to walk around the store aisles to discover new products.
• These members typically belong to the older generation, have a family, and owns a house.

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