US Healthcare Consumer Segmentation
To inform patient targeting strategies by identifying 5-10 existing healthcare customer segmentation studies or models covering the US market by reputable companies, including who the company is, background related to their expertise, a link to the segmentation model and a link to the purchase page where appropriate.
- In addition to the more recently released segmentation of US healthcare consumers based on "attitudes, behaviors and preferences," Deloitte previously released a segmentation of this cohort based on consumer decision-making.
- Specifically, Deloitte alternatively segments US healthcare consumers according to the following groups:
- Casual & Cautious (34% of the population)
- Content & Compliant (22% of the population)
- Online & Onboard (17% of the population)
- Sick & Savvy (14% of the population)
- Out & About (9% of the population)
- Shop & Save (4% of the population)
- This study includes free, robust analysis of each consumer cohort.
Institute for Healthcare Improvement
- The Institute for Healthcare Improvement currently highlights the nine PATH Valuegraphic Profiles of health care consumers.
- These profiles may be related to a slightly dated research study published in Managed Care Quarterly, which segmented healthcare consumers in the US.
- Notably, this study does not appear to be publicly available.
- However, the Institute for Healthcare Improvement details the nine healthcare consumer profiles as follows:
- "Clinic Cynic — generally distrustful of the medical profession
- Avoider — refrains from using health care services until very sick or injured
- Generic — tends to balance a concern for cost with a concern for quality
- Family Centered — puts family health above all other matters
- Traditionalists — willing to pay more for quality and tends to use the same providers
- Loyalist — characterized by moderation in health care opinions and behaviors
- Ready User — actively seeks and uses health care services of all kinds
- Independently Healthy — very actively involved in their own health
- Naturalist — has a propensity to use non-traditional or alternative health care methods"
Other Research Notes
- In addition to a public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address the stated goals of this research.
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