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Research Outline
Prepared for Carter B. | Delivered January 6, 2020
Effective Customer Testimonial Channels
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Goals
To obtain a 6-8 tactics or channels that are most effective at getting customer testimonials.
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Early Findings
YouTue video reviews
-
68% of customers
say they prefer to learn about products by watching a video of it.
Personalized Marketing — Approximately
98% of marketers
are of the view that personalization promotes customer relationships. Furthermore,
78% of marketers
often use email personalization.
Some examples of
good customer testimonials
are done using quotes, video, audio, case studies, social media, customer reviews, influencers, peer reviews, blog posts, and press review
.
Others include local search directories
, market specific review sites
,
Rewarding customers for providing review
, Google alerts and social mentions
,
Local search directorie
, market specific review sites
,
Facebook review
, and LinkedIn recommendations
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