Effective Customer Testimonial Channels
Delivered January 6, 2020. Contributor: Jana C.
Goals
To obtain a 6-8 tactics or channels that are most effective at getting customer testimonials.
Early Findings
- YouTue video reviews- 68% of customers say they prefer to learn about products by watching a video of it.
- Personalized Marketing — Approximately 98% of marketers are of the view that personalization promotes customer relationships. Furthermore, 78% of marketers often use email personalization.
- Some examples of good customer testimonials are done using quotes, video, audio, case studies, social media, customer reviews, influencers, peer reviews, blog posts, and press review.
Proposed next steps:
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