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Research Outline

Prepared for Carter B. | Delivered January 6, 2020

Effective Customer Testimonial Channels

Goals

To obtain a 6-8 tactics or channels that are most effective at getting customer testimonials.

Early Findings

  •  YouTue video reviews- 68% of customers say they prefer to learn about products by watching a video of it.
  • Personalized Marketing — Approximately 98% of marketers are of the view that personalization promotes customer relationships. Furthermore, 78% of marketers often use email personalization.
  • Some examples of good customer testimonials are done using quotes, video, audio, case studies, social media, customer reviews, influencers, peer reviews, blog posts, and press review.