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Research Outline

Prepared for Carter B. | Delivered January 6, 2020

Effective Customer Testimonial Channels

Goals

To obtain a 6-8 tactics or channels that are most effective at getting customer testimonials.

Early Findings

 YouTue video reviews- 68% of customers say they prefer to learn about products by watching a video of it. 
Personalized Marketing — Approximately 98% of marketers are of the view that personalization promotes customer relationships. Furthermore, 78% of marketers often use email personalization.
Some examples of good customer testimonials are done using quotes, video, audio, case studies, social media, customer reviews, influencers, peer reviews, blog posts, and press review. 
 Others include local search directories , market specific review sites, Rewarding customers for providing review , Google alerts and social mentions, Local search directorie , market specific review sites, Facebook review , and LinkedIn recommendations 

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Prepared By

Jana C.

259 assignments | 4.8