Best Practice #1: Include a Dedicated Testimontial Page on the Company's Website

• A company can include a specific page on its website to showcase customer testimonials. This tactic has powerful potential, and the way in which a company designs this page can also highlight its creativity.
• One benefit to showcasing testimonials on a dedicated page is that search engines like Google will index it. Applying search engine optimization (SEO) strategies like keyword placement is a good way to ensure that a company's website regularly appears as top hit in search results.
• A dedicated testimonial page on a company's website makes more reviews visible to site visitors, which can increase conversion rates by as much as 58% and generate 62% more revenue per customer. Website visitors will make purchases more often and spend more money.
• Testimonials on a company's website should be personal, authentic, and include a photograph of a happy customer.

Best Practice #2: Share Testimonials on Social Media

• There are an estimated 3.7 billion active social media users worldwide. A company can post reviews and testimonials to its social media pages like Facebook, Twitter, Instagram, and Pinterest to reach a wide audience of potential customers.
• Almost 70% of US consumers use Facebook, 37% use Instagram, 28% are active on Pinterest, and 22% have a Twitter account.
• Social media also provides a dynamic platform where users can engage with a company and fellow consumers. Promoting testimonials via social media can garner likes, comments, and re-posts by existing followers. It can lead to a wider consumer base as more people are exposed to a company's brand, message, and reputation.
• A business can incorporate hashtags that highlight company values, its reputation, and product quality or effectiveness to promote brand awareness.

Proprietary Research