Prepared for Alexandra H. | Delivered September 29, 2019
Credit Card Services Metrics
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To find specific metrics for credit card processing companies such as Square, Helcim, Payline, TSYS, and Stripe. Examples of metrics include marketing spend, rates, unique offerings, and marketing strategies.
Square's marketing budget reached
in Q3 2018, a 75% increase compared to Q3 2017.
This is equivalent to
13% of its revenue
spent on marketing in Q3 2018, a rise from 11.5% in Q1 2018 and %12 in Q2 2018.
Its marketing budget has risen following an
increase in advertising
spend on products such as the Cash App, as well as sales costs going up.
Rates and Processing Fees
Square offers different payment options, and
depending on the payment being made in-person or at distance.
In-person service rates vary depending on the
oftware and hardware.
In-person payments are charged at
2.6% + 10¢
are the same
for all credit card providers.
Standard rates apply to companies with less
than $250,000 of
credit card transactions per year, and an average of $15 per ticket.
Rates can be negotiated for
Helcim offers two types of plans, a retail plan costing
and an online plan charging $35/month.
In addition to the cost of these plans, credit card processing costs vary depending on the
type of plan
(retail or online) and the transaction volume.
It can reach a maximum rate of
0.25% plus $0.08/transaction
for retail plans and a maximum of 0.45% plus $0.25/transaction for online plans.
Maximum rates apply to companies that process less than
of transactions per month.
on a sliding scale with the size of companies.
0.2% plus $0.10/transaction
for in-person swiping, in addition to a $10/month payment plan.
0.3% plus $0.20/transactio
n for payments not made in person, in addition to a $20/month payment plan.
Unique position or service offering (competitive Advantage)
Square offers services such as
peer-to-peer money transfers and a debit card linked to its Cash app.
The company offers a variety o
f additional offerings
beyond credit card processing that help keep the client loyal.
Helcim provides its clients with an
merchant platform, including a variety of services, and simple payment grid.
Helcim is considered to be
than its competitors.
Stripe is focusing its
on convenience, price, and accessibility.
Information about how these companies market their credit card servicing plans
Square targets a
for their credit card processing service.
The company uses a
variety of different
publications to market their services to niche markets and specific topics.
The company based in San Francisco started to target a
of customers locally, that were prone to be influential and spread good publicity for the service.
Stripe started its growth
without a sales team.
The company relied on
word of mouth
and did not spend an important budget on marketing.
Your research manager recommends working with a
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