Delivered September 29, 2019. Contributor: Tarik T.
To find specific metrics for credit card processing companies such as Square, Helcim, Payline, TSYS, and Stripe. Examples of metrics include marketing spend, rates, unique offerings, and marketing strategies.
Square's marketing budget reached $116 million in Q3 2018, a 75% increase compared to Q3 2017.
This is equivalent to 13% of its revenue spent on marketing in Q3 2018, a rise from 11.5% in Q1 2018 and %12 in Q2 2018.
Its marketing budget has risen following an increase in advertising spend on products such as the Cash App, as well as sales costs going up.
Rates and Processing Fees
Square offers different payment options, and rates differ depending on the payment being made in-person or at distance.
In-person service rates vary depending on the point-of-sale software and hardware.