Research Outline

Merchant/Seller Financing


To obtain key metrics about the following companies that provide financing for merchants (sellers): Divido, Vantage Commercial Capital, The Klarna Group, Charge After, and Get Bread. The focus is on customer acquisition tactics, marketing spends, rates and processing fees, unique service offerings or competitive advantage.

Early Findings

  • Divido’s panel of lenders and technology sets it apart from other retail finance providers.
  • Unlike PayPal Credit, Klarna, and others, this company is not a lender. Instead, Divido is linked to multiple lenders, in several countries, like BNP Paribas and Nordea. As a result, the retailer incurs less cost and the consumer acceptance rate is higher.
  • Vantage Commercial Capital claims to have the most competitive rates for "SBA 7a and 504 Loans ".
  • The company's lenders provide fixed terms for as low as 4.5% out to 25 years.
  • Klarna is currently one of the "most valuable FinTech startups" in Europe.
  • Klarna provides "payment solutions for 60 million consumers across 130,000 merchants in 14 countries".
  • Charge After is a financing platform that enables retailers to use multiple lenders and offer personalized financing options for their consumers at checkout.
  • The company's global network of lenders enables retailers to "approve up to 85% of applicants in real-time and increase sales by up to 45%".