Mattress Industry

Goals

The goal is to find out more about Kingsdown's company, as well as the industry outlook of the mattress market.

Early Findings

Kingsdown

  • Kingsdown's revenue is approximately $93 million.
  • Kingsdown was founded in 1904 in Mebane, North Carolina.
  • They created a smart mattress that "stays awake" while the user sleeps and adjusts as needed.
  • The mattress works with a mobile app that tracks sleep patterns and allows setting adjustments.

Mattress Industry

  • The US mattress market size is about $14 billion.
  • The global mattress market size is expected to reach $38.9 billion by 2023 and is growing at a CAGR of 3.8%.
  • Key players in the mattress industry include Casper Sleep, King Koil, Kurlon, Serta Simmons, Sleep Number, and Tempur Sealy.
  • Casper Sleep has a 0.7% share of the mattress industry.
  • Top trends that are impacting the global mattress industry include customized mattresses, eco-friendly mattresses, and multi-functional beds.

Proposed next steps:

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