Prepared for Martin B. | Delivered August 2, 2019
Pod-based vaping Market (UK & US)
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To understand the strategic directions of pod-based vaping devices, such as myBlu, Juul, UWell Caliburn, including their strengths, weaknesses, features, and unique selling propositions (
) and how these meet market needs.
launched in the UK
in July 2018, after it successful 2015 launch in the US where it now holds a
market share, up from
While the company says it
, it has proven popular with teenagers, which is proving to be a weakness for the company.
unintentional popularity with teenagers
is causing public relations problems for the company, which is under FDA scrutiny regarding its marketing.
One JUUL pod
is the equivalent of a pack of cigarettes, making is a more affordable option for customers who say they reduced their monthly expenditure from $238 on tobacco products to $180 on JUUL pods.
JUUL features a
variety of flavors
, which is one of its popular features, but also part of its downfall in terms of attracting young customers.
Expert reviews lists JUUL's
as its ease of use, "unmatched satisfaction for smokers," small size, good flavors, durability, and good customer service.
include limitations in nicotine strength, flavors, and availability beyond the US.
was introduced in the US in 2018, and the company advertised it as having a higher nicotine content that its previous e-cigarette.
of MyBlu pods include their lightweight, ease of use, competitive pricing in the UK, cigarette-like satisfaction, flavor variety, and battery life.
include inconsistent flavor satisfaction in the UK, higher cost in the US, and mechanical issues.
BEST VAPING PODS
The Vaping.com website suggests that
some best vaping pods
on the market include UWELL Caliburn, SMOK Nord, JoyeTech Exceed Grip Kit, SMOK Infinix Kit, Lost Vapes Orion Q Pod System, Suorin Drop, Aspire Breeze 2, Suorin Edge, and Sourin Air Plus
Vapign360 suggests some of the
best vaping pods
include SMOK Nord, Uwell Caliburn, Lost Vape Orion DNA Go, Innokin EQ, SMOK Infinix, SV Mi-Pod, and Kwit Stick.