JUUL

• JUUL launched in the UK in July 2018, after it successful 2015 launch in the US where it now holds a 70% market share, up from 40% in 2017.
• While the company says it targets adults, it has proven popular with teenagers, which is proving to be a weakness for the company.
• Its unintentional popularity with teenagers is causing public relations problems for the company, which is under FDA scrutiny regarding its marketing.
•  One JUUL pod is the equivalent of a pack of cigarettes, making is a more affordable option for customers who say they reduced their monthly expenditure from $238 on tobacco products to $180 on JUUL pods.
• JUUL features a variety of flavors, which is one of its popular features, but also part of its downfall in terms of attracting young customers.
• Expert reviews lists JUUL's strengths as its ease of use, "unmatched satisfaction for smokers," small size, good flavors, durability, and good customer service.
• Its weaknesses include limitations in nicotine strength, flavors, and availability beyond the US.

MYBLU

•  MyBlu was introduced in the US in 2018, and the company advertised it as having a higher nicotine content that its previous e-cigarette.
• The strengths of MyBlu pods include their lightweight, ease of use, competitive pricing in the UK, cigarette-like satisfaction, flavor variety, and battery life.
• Its weaknesses include inconsistent flavor satisfaction in the UK, higher cost in the US, and mechanical issues.

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